01
Ads Don't Work That Way
Advertising often works by changing what a product means in public culture, not by secretly implanting a feeling in each consumer.
Issue 24
02
Better Than Free
When copies are free, durable value comes from qualities that cannot be copied, such as trust, immediacy, interpretation, and access.
03
Trapped Priors As A Basic Problem Of Rationality
Strong priors can twist every new observation into support, so escaping them requires gradual exposure and explicit mechanism-based reasoning.